ARARAT brandies by Yerevan Brandy Company are a true legend. They encapsulate the spirit of Armenia with its vast cultural and historic heritage and they showcase the craftsmanship of Armenian artisans. Since the end of the 19th century this drink has been an integral element of quality lifestyle for many generations. Today ARARAT remains the most widely known and successful brand not only in Armenia, but also in the whole world. It has always been the flagship of Armenian brandies.
The production of brandy in Armenia was established in 1887. This is also the birth year of innovations, which over the years have become a signature feature of the ARARAT brand. Nerses Tairyan, a merchant of the top guild, built a wine and vodka factory here, and later launched the production of the first Armenian brandies.
In a few years the enterprise was purchased by a famous Russian company N.L. Shustov & Sons. Since then Armenian brandies have been an indispensable element of His Imperial Majesty’s dining ceremonies. In 1902 there was a real breakthrough – the Armenian brandy won the Grand Prix in Paris, which was considered a testament to its superior quality, a sign of leadership and its innovative approach to the making of spirits.
The legendary Phoenix is a symbol of eternal renewal. Thanks to its ability to be reborn and its limitless vitality, the idea of such a bird entered into the mythological culture of many countries under different names: Benu in Egypt, Zharptitsa in Russia, Huma in Iran and Feihuan in China.
Armenia also has its own Phoenix – Azarar Blbul, “the nightingale of a thousand voices with feathers of fire”. Burning to death only to reemerge from the ashes, the bird has always been present in the Armenian artistic tradition as a symbol of the immortality of art. Armenia itself is often compared to the Phoenix, as the country managed to rebuild itself after many extremely difficult periods of history.
Armenian brandy is a product regulated by the Standard of the Republic of Armenia.